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Substitutes & The Silent Heroes of Football - HDFC Life
The most important locker room conversations are the ones that take place right before a match. In those pressure-packed moments leading up to the big showdown, the coach amps up the players spirits by delivering a fiery motivational speech that instantly throws them up on their feet. The players discuss last-minute tactics and then talk to each other about trivial things like the traffic to take their minds off the weight of performing well. Sometimes, there is even some chatter about politics, although it is usually playful and never turns into anything serious. And finally, every player performs a routine that helps them focus, like stretching or listening to music. Even the substitutes do this, even though they may not even touch the field.
The possibility of a substitute actually getting to play in a match depends on the level of preparedness of the team. It might be high or low, but that does not exempt them from training just as hard as the other players. They are required to attend every single practice session and master the tactics that are going to be used during the game. The coach nurtures them and invests the same amount of time and energy in them as the others, so that if and when their time comes to perform, they shine. Substitute players are a
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Francis Rodrigues
Francis Rodrigues has a decade long experience in the insurance sector, and as SVP, E-Commerce and Digital Marketing, HDFC Life, manages the online sales channel, as well as digital and performance marketing. He has had hands-on experience in setting up sales channels and functional teams from scratch over a career spanning 2 decades.
Written By:
Vishal Subharwal
Vishal Subharwal heads the Strategy, Marketing, E-Commerce, Digital Business & Sustainability initiatives at HDFC Life. He is responsible for crafting and ensuring successful implementation of the overall organisation strategy.
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HDFC Life
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